Thousands of social media marketing tools have sprung up all over the internet. Their number far exceeds the number of social media websites, which creates a fierce rivalry. The easiest way to explain a social media marketing tool is by saying that it is a website or program that you use to organize and schedule posts, dig deep into your channel insights, and get more Instagram likes can.

These marketing tools perform a variety of other tasks, such as: B. Research, AI-powered marketing support, competitor analysis and even support for your organic Instagram growth. As social media marketing moves forward at a rapid pace, these marketing tools have become essential, especially if you want to save time by delegating that role to a machine. These tools can come in handy even though you have a whole team of social media marketers on your payroll.

HootSuite, SproutSocial, Buffer, Post Planner, and other popular marketing tools are just a few examples. We’re here to help you choose from such a wide variety. Today we’re going to talk about the big differences between the last two names, Hootsuite and Buffer.

Pricing

Comparing the two decisions and determining a winner based solely on price was the most difficult task for us. Let’s outline the choices first and you’ll see why. You can choose from four different plans: Starter, Solo, Enterprise, and Venture. You will need to update the in-app for the venture plan, the pricing of which is tailored to your needs. The number of social profiles supported, the number of users enabled, the size of the data library, the content types, and other features vary significantly between these plans. However, there is no free plan or trial available.

Buffer’s plans, on the other hand, are split in two. You must first decide whether you want to register for publication or analysis. There are four release plans to choose from: Free, Pro, Premium, and Company, which cost $ 15, $ 65, and $ 99 per month, respectively. You would have to purchase a separate package for analysis. Pro and Premium plans are available that cost $ 35 and $ 50 per month, respectively. You can see that comparing is difficult.

Buffer wins if you just want to cover the posting aspect of your posts in order to get more Instagram likes as it has a free plan for doing that. As a result, additional considerations would need to be considered before a winner can be determined.

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The list of features available on both platforms is equivalent. It’s not like one has a distinct advantage over the other. However, in order for the entire system to work with Buffer, you must purchase both the release and analysis plans. Post Planner, on the other hand, doesn’t have a free plan, but offers more at each level.

Overall, Buffer offers a richer set of features for Instagram organic growth, including third-party integration, browser plugins, team management, hashtag managers, and a few others that Hootsuite lacks. This makes Buffer the winner of this round.

Customer support availability

There is nothing to be said about this aspect. Just keep in mind that none of Buffer’s plans have live chat support. Instead, you have access to a self-service knowledge base that includes Frequently Asked Questions (FAQs) and the Buffer community, as well as email and social media support.

In addition to the above features, Hootsuite also offers chat support. This is just a point to consider, not an inherently deal breaker or deal maker.

usefulness

This dimension must be included in all major comparisons. In the utility space, we want to talk about who a website or software is best for. Buffer would be the winner in this category if a winner was to be determined. While both marketing techniques are suitable for businesses of all sizes, Buffer is better for freelancers. This is due to the inclusion of a free plan in the publishing section, which increases the score dramatically.

The majority of freelancers prefer a lower cost, and whenever possible free, option for their jobs, and Buffer fulfills that desire. In addition to software, there are numerous social media marketing companies that can help you grow Instagram organically and get more Instagram likes.

Prominent customers

This is just a small point. Buffer’s customers include Huckberry, Basecamp, Access Venture, and more. Meanwhile, Microsoft, Nike and Stanford University, among others, are said to be using Post Planner. Buffer has a lower ranking (2.7 stars) than Hootsuite (4.7) on Trustpilot.

Conclusion

We compared Hootsuite and Buffer using five different parameters in this article. However, since both have their own utilities and areas of use, there is no clear winner. We hope that you can ponder the considerations that we have put together for you to help you make an informed decision about purchasing the software.

While this is a very personal decision, it is necessary to understand the necessity of the features offered by each application and how they are targeted in order to make them commercially viable. Both software programs will help you grow your site and will be helpful if you continue to focus on developing your social media profiles. Share your thoughts on this.