Social advertising is about knowing your audience, which includes both current and potential customers. A great social media marketer knows how to handle the data available about your brand and your product or service, and applies it to work best for you on the most appropriate social media channels. Find a social media marketing agency near me.

While many of us – nearly 4 billion of us – regularly use social media in our personal lives, an effective social media marketing campaign is trickier. So it’s best to leave it to the experts to find out if your brand is best represented on Facebook, Twitter, Instagram, or one of the newer platforms.


Facebook is the best known and most established social media platform in the world. It is also the most popular with 2.74 billion active monthly users.

One thing that sets Facebook apart from some other platforms is the age range of its users: more than 25% of Facebook users in the UK are between 25 and 35 years old. Few teenagers have an active account, but it is unlikely that a solvent adult will not use Facebook regularly: one statistic found that 74% of high earners actively use the platform.

With statistics like this, it’s easy to see why it is imperative that your business has a Facebook Page. A listing on Facebook is as important as a place in the yellow pages used to be!

Even if your company doesn’t identify with the average Facebook user, it’s worth listing your contact information and making sure your social media manager is checking regularly enough to avoid opportunities and risks.

Social media marketing on Facebook can have contests that you want to share with your followers, or it can simply be a conversation starter, e.g. For example, a question you ask your audience or a survey. Facebook also uses stories, although these are less important to the platform than they are on Instagram.


It’s hard to believe, but Instagram has been around for more than a decade. The app was bought by Facebook in 2012. A significantly younger population uses Instagram: the majority of users are younger than 34 and the second most popular app among teenagers after Snapchat.

This could mean that depending on your customer base, your brand could be better represented on Instagram than on Facebook.

A social media marketer can use your budget wisely and source beautiful photos along with relevant captions and hashtags. They know exactly how to analyze the algorithm to get the most out of this visual platform. You may also have an in-depth knowledge of influencers with a reputation that matches your brand’s ethos.

A social influencer is the best way to facilitate word-of-mouth marketing in the age of social media. Influencers may be an unknown quantity to those less familiar with the phenomenon, but they are invaluable when it comes to subtle marketing. Partnering with the right person can help your brand message be heard in a whole new area. And users are already used to this method of marketing: 81% of users research products and services on Instagram before making a purchase.

Stories are one of the greatest professionals at posting on Instagram. This is a form of communication that feels intimate and denominational. You create and humanize your brand quickly, which can lead to an increase in awareness and sales in the long term.


Twitter is known for giving voice to high profile users, but it actually ranks high on the most popular platforms. Tik Tok, Pinterest, and Snapchat all have higher monthly user rates.

However, the key to successful marketing on Twitter lies in demographics. Twitter users tend to be older, and the statistics available suggest that more than three-quarters of users earn more. This could be useful for your social media strategy.

Twitter differs from Facebook and Instagram in that it has no visual component. Getting content right in short, snappy ways is far more important. While around 90% of Twitter users enjoy interacting with company and branded content on the platform, there is also the potential for something to go wrong. Lots of brands made fun of what was supposed to be straightforward advertising!

As with Facebook and Instagram – and other platforms – a social media marketer is the way to go if you think Twitter is right for your business.


Social media is here to stay. Facebook is absolutely important, and many brands can benefit from accounts on other customer-facing platforms as well. A great social media manager can easily use them to best represent your company.

Find a social media expert or agency and rest assured that you’ve turned this delicate job off to someone who knows exactly what they’re doing.