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You may not know, but 90% of banking websites have financial calculators.
The reason? They have become an integral part of the finance customer journey as over 75% of key financial decisions start with a search. The real question is, do they add value?
Calculators represent a great traffic opportunity
Over two million people in the United States search for financial calculators every day. That’s three quarters of a billion people every year – and the trend is rising. Computers have a significant search requirement for most banking products and services.
In fact, we’ve found that having at least one calculator for all of your key products will help drive traffic and improve your funnel.
Google search volume across all banking categories
|Computer category||Number of users who search Google each month|
|Home Loans & Mortgages||10 million|
|Car loans||3.5 million|
|Retail banking||750 thousand|
|Advertising technology||600 thousand|
Source: Google search volume
People are looking for tailored recommendations
Think of this example, two people want to buy a house. While one person is looking for a mortgage calculator to see their monthly payment, the other is looking at how much home they can afford. Each calculator helps them plan their home purchase in advance through tailor-made research, but they do it in two very different ways. The two computers individually represent great traffic opportunities and reach two different target groups.
As banking providers try to increase mortgage loan issuance, having these two calculators on one website is a breeze. In fact, our customers typically see an incremental increase in traffic and conversions when they have both on their websites.
A simple boost:
Integrating effective calculators with banking websites can be an efficient way of maximizing traffic to your website and motivating staff.
Computer visits have 7 times the purchase intention compared to average page visits
Many brands invest significant sums of money in content development to grow their SEO programs (and they should). But while content forms at a high level, calculators offer a level of personalization that cannot be achieved with content.
Think of someone looking for a car loan calculator. You are ready to see real numbers about what you can afford and start visualizing a plan. Our customers typically see a 15% increase in conversions from switching to signal intent calculators, and that’s in large part because these visitors are more intent.
Google search volume for specific mortgage calculators
|Computer name||Number of users who search Google each month|
|How Much Home Can I Afford?||246 thousand|
|Mortgage calculator||201 thousand|
Source: Google search volume
Over 200,000 people in the United States search each month on both of the machines listed above.
How Signal Intent solves the SEO puzzle
- Keyword targeting features – With our computer management platform, you can target certain SEO keywords in your computer text to ensure that your computers stand out from the competition.
- Pagespeed performance – Our calculators score in the 98th percentile for the Google PageSpeed tool. This is vital as page speed has become an increasingly important ranking factor.
- implementation – Our computers can be easily embedded in any website or CMS so that no new domain or subdomain is required to host our computers.
Why other computers are neglected in SEO
- Double content – In certain cases, you may have the exact same machine copy found on thousands of other websites. This is often the case with Dinkytown machines. Our computer management platform allows you to customize the entire copy so you can stand out from the crowd.
- Bad implementation Legacy computing technology is difficult to implement and often requires a new website and / or subdomain that does not blend in with your website or takes advantage of your existing site authority. This will hurt your SEO chances before you even start by forcing you to use a different domain.
- No data or insights – Most calculators on the market don’t provide any data or insight to help you learn, iterate, and improve your SEO strategy.