Every website has different requirements and therefore requires different functions. For example, online fashion stores need to have an inventory of which items are in stock and which items are in good condition. However, having that feature on a website that doesn’t sell physical products would be useless.

Regardless of the specific needs and features, responsive web design is a common feature that is essential to the success of a website. If you want to know what responsive web design is and why it is so important, read on below:

What is Responsive Web Design?

Responsive web design is the idea that websites should respond to the environment and user behavior. This includes the platform, screen size, and page orientation. For example, if a user switches from their cell phone to a laptop, the website should automatically change to accommodate the differences in resolution and screen size between the two devices.

The need for responsive web design

The use of smartphones has increased rapidly in recent years. There is evidence that in 2014 only 22% of people surfed the Internet with their smartphones. In fact, only 60% of people owned a smartphone in 2014. But now things have changed. New innovations like 4G and 5G internet have impacted the way people use their mobile devices.

At the beginning of 2017, mobile web use overtook the desktop for the first time. This shows a huge change in behavior with people in the United States using their smartphones to perform tasks like online banking, shopping, and browsing social media websites. At the beginning of 2017, there was evidence that 7 out of 10 adults owned and used a smartphone.

For the reasons mentioned above alone, it is more important than ever to invest in responsive web design. Businesses need websites that work well on a range of mobile device screens.

The benefits of responsive web design

Here are some of the reasons why you should start building a responsive website:

Increased Traffic to Your Website – In the past, businesses had to create two versions of a website. One for mobile users only and one for desktop users. While many companies still choose to do this today, it is often time consuming and hard work. However, this does not have to be the case. Companies using responsive web design can build a website that works on any device. This way you can keep your website viewers and gain new ones too.

It’s cheaper and easier to maintain – the maintenance costs for responsive web design are much lower than for two versions of the same website. However, setting up a responsive website is usually more expensive.

It offers a better user experience – this has to be one of the main advantages of responsive web design. Unresponsive websites are often distorted on devices such as tablets and phones. Images might not align, text might be jumbled, and users might have to search multiple pages to find the information they are looking for. This can prevent users from using your website. To avoid this, you should look at the design quality of your website. In the long run, the benefits of having a responsive website far outweigh the costs of building a website.

Your website can adjust to any screen – responsive websites can adjust to any screen size. This means that it works on cell phones, desktop computers, tablets, laptops, and a lot more. This can set you apart from your competition and allow you to respond seamlessly to new devices your customers are using to surf the Internet.

Improves Your SEO Ranking – Responsive Web Design can help you rank higher in SERPs. The high quality content and user-centric experience help increase the time customers spend on your website. A good user experience can improve your SEO efforts on all platforms.

Responsive design is a big thing in web design right now. Essentially, responsive design is a way of composing a website so that the content is automatically scaled to the screen size on which it is displayed. It prevents images from being larger than the width of the screen and prevents users on mobile devices from having to do extra work to view the page. The main goal of responsive web design is to stop the unnecessary scrolling, resizing, panning, and zooming that occurs with websites that are not set up for different devices.

There are many reasons businesses should consider having a responsive website. Not only will they save you a lot of time and money on maintenance, but they can also help you retain or convert more customers in the future. Why not create a responsive website today?

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