Word of mouth has always been a driving force in advertising. It is a surefire way to increase sales and increase traffic. When it comes to marketing, small businesses and startups often don’t have the same budget as large corporations. A huge budget for marketing is therefore out of the question. Nevertheless, there are opportunities for such companies to market their products or services to the relevant audience.

Digital marketing is one of the ways that small businesses and startups can connect with prospects and customers. There are different techniques in digital marketing. These include Content Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), website development, content writing, social media marketing, and others.

These techniques are valid and essential to increasing sales and increasing traffic to a company’s website. However, social media marketing plays a vital role in increasing brand awareness.

If you own a small business or startup, here are some reasons why you should invest your time and effort in social media marketing.

The number of users of social media is growing day by day.

Statista reports that around 3.6 billion people were active on social media in 2020. By 2025 it will be estimated at 4.41 billion. With more people on these platforms, the more potential customers you will find. However, you need a marketing strategy to find your audience.

Almost every type of company, large and small, has a social media presence. Because on these platforms they find their customers. Many companies get traffic to their website through social media platforms.

Social media users are spending more time than ever.

On average, social media users spend more than two hours on the platform. As more users spend time on the platform, companies have more opportunities to reach customers. But it also means that there is competition. There are social media marketing agencies that help startups reach their customers. Melbourne social media marketing agency First Page is one such digital marketing company that specializes in

Social media users search for products on the platform.

According to GlobalWebIndex, around 54% of surfing social media is used for researching a product. Users not only research a product, they also interact with a brand. Hence, companies can use the power of social media to increase brand awareness among people. People tend to follow brands that match their own beliefs. Additionally, brands that are active and actively interacting with their followers are sure to gain more resonance.

Social media sponsored posts to get hits

Many brands tend to hire influencers on social media platforms to promote their product. Influencers and bloggers on social media like Instagram are very popular. You can influence the opinion of your followers when they look at a brand and their product.


Social media is an important tool for marketers and companies. Not only does it provide a platform for small businesses and startups to showcase their product, but it also helps them communicate directly with their customers.