There are many advantages to using the WYSIWYG editors. However, some fear that this could have a negative impact on a website’s search engine optimization. How do you optimize websites with the WYSIWYG HTML editor and what should you pay attention to when making a selection?

Modern web tools require a better understanding of HTML in order to improve the content before publishing. You can do this without any programming knowledge by using WYSIWYG editors.

These editors are an integral part of content management systems – you can find them in WordPress or Drupal, for example. However, if you are developing your custom CMS or using the headless CMS, you may need to integrate an external CMS WYSIWYG editor. You can choose an open source WYSIWYG editor or invest in a subscribed SaaS solution that is fully customizable and has no user restrictions.

WYSIWYG HTML Editor – What Are Its Advantages?

The abbreviation WYSIWYG stands for what you see is what you get – a motto that has given content management a new quality. Before the WYSIWYG editors caught on, basic knowledge of HTML was essential in order to edit the website. However, since they enable rich text translation to HTML, content managers can now make changes and see what they look like in real time. That can make your job a lot easier, faster, and more efficient.

The WYSIWYG rich text editor can make collaboration easier if only it has all the features that make content teamwork easier, such as:

  • Suggestion and comment mode
  • User panel and user presence list
  • Real-time caret position and text highlighting
  • Track changes

The good editors with expressive APIs allow you to create responsive images and to use files published in external repositories and to add your own extensions thanks to a modular architecture. Markdown support is also essential.

How do you facilitate search engine optimization with WYSIWYG?

In addition to the options for rich text editing, the WYSIWYG HTML editor should also enable you to optimize the content for the search engine. If you are working directly with HTML code, it is easier to optimize the structure of the website or web applications and to use different types of tags (such as open-graph tags and alt tags).

However, this does not mean that it is not possible to optimize the content with the WYSIWYG editor. It can be even faster and more efficient with existing plug-ins. The SEO plug-ins available for the CMS suggest the recommended keyword density, number of certain headings, length of paragraphs, meta description and tags and combine SEO with UX, which is important for Google’s search engines.

A WYSIWYG HTML editor can be integrated into your CMS and other external tools, also for search engine optimization. All operations that are SEO-technically important can be carried out in it.

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