YouTube web optimization: How one can Improve Your Video Rankings

When it comes to video content, your top priority is using YouTube. It is the second most visited website in the world and has over two billion monthly active users. According to Wyzowl’s survey, 85% of companies use video as a marketing tool, and most of them do it through YouTube.

But above all, YouTube belongs to Google. As a result, YouTube videos are likely to bypass their competitors from other websites and end up in Google search results first. Of course, Google doesn’t show just any video on its first page. There are a few types of queries that Google prefers. For example, questions about how to do it:

Another type of query that Google uses video to respond to is ratings:

In this article, we’re going to take a closer look at various factors that can help you improve your YouTube and Google rankings.

1. Find the right keywords.

Keywords can point out popular topics and help you understand what type of content to target. In addition, using it in your video titles and descriptions can improve your search positions on YouTube and Google.

There are three main approaches to help you find the right keywords:

YouTube and Google will be completed automatically

You can see YouTube and Google auto-complete your searches. There you will see the most natural keywords as they indicate real user requests. Here’s what it looks like on YouTube:

YouTube auto-complete keywords

You can already use the list in this screenshot to identify a number of popular ideas for your next videos.

Additionally, Google can help you understand the level of competition for a given keyword. You need to add to your search query and see the number of results that Google has shown. Typically, the lower this number, the lower the competition:

Google search query

Competitive research

Another best way to choose topics for your videos is to explore other popular channels in your field. Your most viewed videos can be good indicators of effective keywords. You can also sort the videos by popularity so as not to waste time scrolling through them all:

YouTube competitor analysis

Of course, it’s easier said than done. This type of manual research takes too much time and effort. However, there is another way to do this more quickly and in more detail.

Rank tracker

One of the tools that you can use to do thorough keyword research is Rank Tracker. It has nine keyword research methods that can help you get more precise results in no time:

Rank Tracker Keyword Tool

Rank Tracker also includes a number of filters to help you select keywords with the highest search volume and the lowest competition.

2. Optimize videos

One of the main goals here is to get users to click on your videos. Also, show YouTube and Google that your content has a certain search intent. Are you finding it difficult to find catchy titles and correct descriptions? Then let’s take a closer look at how to optimize your videos for search.


Start by adding your main keywords to make your video appear more relevant:

Optimize video titles

It is best to use no more than 60 characters, but give a clear picture of the purpose of your video. In this way, the title in the search list is not clipped uncomfortably, as in the following examples:

YouTube title


Google states that 1,000 characters in your video description is the official limit for YouTube. Start with the first three lines (usually around 100-120 characters) – they are the part of your description that appears above the crease. Include the most important links and a clear call to action in the first few lines. So provide a reason to click the links or read more in the full description:

Optimize descriptions

Unlike keywords in video titles, keywords in descriptions can be lengthy to rank your video on more specific queries. But of course, keep an eye on the context. Write them naturally rather than randomly inserting them into the text. You can also insert links to external sources here, e.g. B. to your website or to social networks:

YouTube descriptions


Adding tags to your videos will help YouTube better categorize them and recommend your videos to more viewers who are interested in this type of content.

To get the most out of tags, you can either use the same keywords as in your title and description, or try the keywords used in other popular videos. Again, keeping them relevant is of great importance. Google can punish you for using tags to trick viewers into believing the content is something it isn’t. So don’t fill your videos with too many – choose only the most appropriate tags in this situation.

Another important point to keep in mind here is the fact that users are not presented with tags by default. So if you want to search for tags that are used by your competitors, you can’t go without some handy extensions. One of them is vidIQ Vision for YouTube for Chrome, which you can install for free. It shows hidden video and channel tags:

Vidiq vision

This extension will allow you to analyze the tags used by your competitors and find the ones you are missing.


Did you notice that Google can now mark important moments in videos?

By introducing the new AI-driven approach, Google will analyze videos previously transcribed by YouTube and automatically find the segment that is most relevant to your query:

Video key moments

As you can see in the screenshot above, you can now easily get to the part of the video that you need most. Skipping sections that are not important to you.

For example, let’s say you’re looking for a homemade donut recipe, but you’re only interested in how to make icing. If you phrase your query just right, Google will take you to the exact segment of the video where the glaze is being created.

To use this feature as a video maker, you need to include all relevant keywords in your video. That way, Google can include them in the transcription and add virtual headings to break that video into virtual chapters.

To learn the basics of other major Google updates and prepare for them, you can dive into some new SEO trends in this article.

3. Drive in

Don’t forget to work on your engagement metrics as well. When they’re high, Google understands that people will find what they’re looking for in your videos.

There are some natural ways to engage your audience and be recommended for your uploads.

Calls to action

Successful YouTubers never ignore this approach. You may have seen how they asked viewers to like, comment on, and subscribe to their channels on their videos. They’re even more likely to work if you take the time to dig into their commentators:

Engage with commentators


Another way to attract organic viewers is to promote your videos on all of your social media accounts. For example Joshua Weissman with more than three million subscribers. Not only does he have eager conversations with his followers, but he also actively promotes his new videos on all social media platforms.

Check out his Instagram:

Promote your channel

You can also see a link to his new video in one of his tweets:

Promote videos on Twitter


A thumbnail is the first thing a user sees when looking through the list of videos they may see. They help users understand the content and decide whether to watch these videos or not. This is where it is crucial to stand out from your competitors.

Of course, you need to have a unique style. The one that is easy to spot and matches all of your content. A brand thumbnail is also another way to spread brand awareness and show originality:

YouTube thumbnails

Marion’s Kitchen always uses branded thumbnails to help distinguish their videos. As well as giving them extra credibility.

4. Use YouTube Analytics

Never underestimate the power of YouTube Analytics and its metrics! This is the final step on your journey to understanding your target audience, profitable topics, and video optimization.

If you need to access YouTube Analytics, you can either go to and sign in from there, or go to your YouTube channel and click the YouTube Studio button. You can view the data on the overall performance of your channel on the Analytics page:

YouTube Analytics

To better understand your performance on YouTube, you can deepen your current data in a video group or a random video. Choose a metric you’re interested in and learn more about it. For example, check the average viewing time of your videos and find the optimal length to keep your audience engaged.

Final thoughts

If you don’t forget to follow the updates and latest trends, and avoid spam and disregard of YouTube and Google rules, you can outdo your opponents, improve your rankings and get more profit for your business.


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