Social Media: We all love to hate it … but let’s face it, we can’t live without it.

Time is something that we as marketers cannot get enough of, and sometimes our social media strategies suffer as a result. However, social media marketing is not something you want to be without. While it is an area that you cannot always generate direct returns from, it is definitely an area of ​​your marketing endeavors that you should not ignore.

What is social media marketing?

Social media marketing is a strategic approach to getting your brand, company or service on social media platforms by using bespoke content marketing for channels that your target audience engages with. Channels can include platforms like Facebook, LinkedIn, Twitter, Instagram, and TikTok (to name a few). The various goals of social media marketing include brand awareness or retention, customer service, lead generation, and much more. To learn more about social media marketing, consider this HubSpot Marketing certification.

This may come as a surprise, but did you know that your HubSpot platform is designed to handle some of the common challenges of social media marketing? In addition to saving time, HubSpot social media tools can help with your analytics, turn employees into brand advocates, and provide publishing tools to do your best.

Let’s examine some of HubSpot’s social media tools that you may be overlooking.